Generating Business Leads with Content Marketing: A Simple Guide - Black Enterprise
Black Enterprise Magazine Summer 2019 Issue

Often, generating business leads requires a subtle approach, such as content marketing. While this tactic might take a little longer to develop, the benefits are definitely worth the wait. However, can it be useful in terms of creating business leads? You’ll be happy to know it is one of the best ways you can go, especially if you are working with a tight budget and you need something that can sustain itself when done correctly.

If you are interested in learning more about generating business leads with content marketing, stick around for a few minutes. This article could open up new doors for your online/offline establishment.

Understanding the Concept of Generating Business Leads

Creating leads means sparking enough excitement or interest from a potential client. In return, they are willing to follow a link, where a landing page and a sales funnel typically wait. Whether the lead is going to convert depends on a different set of variables, but you can’t get conversions if you don’t create the business leads. Unfortunately, this is easier said than done given the onslaught of marketing tactics currently being used online. Some of them are pretty aggressive which creates challenges like banner blindness. However, users might be open to learning something new.

Providing Visitors with Useful Information

With content marketing, you are not focusing on a direct sale. Instead, you aim to take the user on a journey. First, you provide them with the information they will either find useful, entertaining, or relevant in some way or another. Moreover, through this information, you establish your authority within the niche. Then it’s a matter of placing a soft offer to wherever you want the traffic to go.

In-Depth Detail About Products/Specials

Another correct way to generate some business leads would be through in-depth info about a specific product or service, depending on what your business is based on. This is a slightly more direct approach, but in many cases, users hesitate to click when the info is too vague or disjointed. However, if the content offers valuable info users are looking for, it can be the difference between gaining or losing a business lead.

Humanize the Business

The marketing battle has shifted from television and radio to online platforms. It’s a level playing field for every marketer with enough determination and initiative to see things through. However, another exciting transition is the way marketing is being “humanized.” Companies are starting social media pages just to put some personality behind the brand and help clients relate. Also, if you want to create more business leads through content marketing, take this advice to heart. If possible, humanize the content and try to connect with the reader, as supposed to pushing the hard sell.

A Last Tip

As a last tip, try to gather as much information about your target as possible. Moreover, with this information, you can post more focused, and relevant content users are prone to react to. Just remember to have an effective sales funnel waiting to receive the lead. Otherwise, you have another aspect of your campaign that requires attention.


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