Houston Rapper Trae tha Truth Opening Ice Cream Shop to Hire Adults With Special Needs
Entrepreneurship

Houston Rapper Trae tha Truth Opening Ice Cream Shop to Hire Adults With Special Needs

Trae the Truth
(Image Credit: Instagram/traeabn)

Rapper and community activist Trae the Truth plans to support individuals with special needs by opening an ice cream shop.

The 40-year-old Houston native is working with a business partner to bring the Howdy Homemade ice cream franchise to Katy, Texas. The shop is slated to open on July 22nd.

This week, Trae the Truth shared the news in an Instagram post.

“I’m proud to announce me & my bro ( Rod ) @vortex_surgical just franchised to open our own ice cream shop,” Trae the Truth wrote on Instagram. “This is special because we will employ special needs young adults.” He adds, “We will give them an opportunity to work and and have a chance to be supported. We hope to change the way the world looks at everyone.”

 
 
 
 
 
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A post shared by traeabn (@traeabn)

Ice Cream Shop Employs Adults with Special Needs

At the age of 46, Tom Landis decided to open a mission-focused ice cream shop to hire, train, and employ individuals with special needs.

According to the website, Howdy Homemade is on a “relentless pursuit to provide employment for individuals with special needs”. State research shows that over 11% of individuals living in Texas have disabilities relative to the entire Texas population. Howdy Homemade reports that over 240,000 special needs adults in North Texas alone are seeking employment opportunities.

Trae is well aware of the impact that disabilities can have on a person’s lifestyle and employment opportunities. His teenage son, D’Nico, has special needs. He’s been working with various organizations to provide a safe space and resources to others with disabilities.

“Anything we can do special needs-wise, is a plus for us. It elevates and supports the special needs community,” he told the Houston Chronicle.

The Howdy Homemade grand opening store event will take place at 20920 Katy Freeway Suite #S in Katy, Texas.


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