How Digital Skills Training Gives Your Company a Competitive Advantage

Now’s the time to develop a robust strategy to grow your company.

By 2018, the U.S. is expected to have around 1.5 million managers and analysts who lack sufficient technical and digital skills to stay up to date on the demands of the workplace.

As executive director of the Digital Professional Institute, I’ve seen firsthand how in business today, it’s “digitize or die.”

At my company, we train companies and professionals in digital skills as well as partner with leading high schools and colleges to offer our curriculum to their students. I got involved in digital skills training after realizing how critical reaching customers through online channels and leveraging online tools was to the success of my personal ventures. Every entrepreneur I know as well as every big company I speak with faces the same challenge of navigating the ever-changing, ever-expanding digital landscape.

If you’re not investing in these kinds of digital training solutions, you’re not just losing your advantage–you’re falling behind. Company leaders literally can’t afford to wait to invest in digital training. As you define your strategic vision for the future, it’s more important than ever to increase your workforce’s digital proficiency and move past the competition.

Here’s why training in digital will give your company a competitive advantage:

Your Old Training Programs Aren’t Cutting It

Already have training programs that touch on digital skills that you’ve been using for years? Unfortunately, those tried and true teachings aren’t going to help your employees–or your company. According to a study by Deloitte, digital skills, including data and analytics, SEO, and programming, now have a half-life of about two and a half years due to the increasing pace of technological advancement. In order to keep up with changing digital trends and innovations, it’s essential to update training on at least a quarterly basis.

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Avi Levine is the executive director of the Digital Professional Institute (DPI), a Chicago-based programming and digital marketing school, affiliated with Tribeca Flashpoint College. He has more than 10 years of experience growing successful business, including PhilterIt.

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