How to Become a Personal Shopper - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Oftentimes, a passion for fashion can do more to drain your cash supply than boost it. But there’s nothing like turning a favorite pasttime into a lucrative business venture. Personal shoppers do just that, organizing the closets of executives, professionals, and public figures, making life that much easier for those with little time — or patience — for putting together the perfect ensembles.

How to Become a Personal Shopper

Do your research.

You must have a creative eye and be aware of the latest fashion trends, Maxwell says. Stay updated on the trends by visiting online fashion blogs, news sites, and forums. Find out what the job demands and what the market desires by visiting job sites such as Indeed.com. It’s also good to be familiar with different body types and what styles of clothing compliment them so you can cater to a variety of clients’ tastes and needs, Maxwell says.

Get experience.

Become an intern or look for a mentor who is a personal shopper. “That is a good approach and a realistic way of learning the career hands on,” says Maxwell. Look up personal shoppers in your area and call to inquire about internship availability. Department stores that offer personal shopping services, such as Macy’s or Bloomingdales, are a good place to start.

Tap into web and other resources.

Attend a workshop or take a course to learn more about the career. You can check out the Association of Image Consultants International (AICI), which offers members information on building your business, finding courses and training, and networking with other image consultants and personal shoppers.

Start building a good network and a client base.

Put together marketing materials that will help promote your services. Include a promotional card that provides all of your contact info, including what you offer and your fees. Make your presence known online by blogging, participating in social networking, and creating a website.

Learn how to financially leverage your services. Consult with a potential client to get an understanding of what kinds of requests they would make and what their expectations would be. Then determine whether it would be best to offer them a package or to charge by the hour.

 

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.


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