How to Prepare Your Website for Mobile Phones - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Mobile browsing is on track to eclipse desktop browsing by 2014. “Ultimately, every business small or large will need to have a mobile website or mobile presence,” says Sean Fields, co-owner of Comtactics, a mobile app, QR code, and site design firm. Here’s how you can change your desktop website to give mobile visitors a rewarding experience.

1. Build a multiplatform mobile website. Not every business needs an app, says Fields and his wife/business partner Shawntay. The Fields believe that the future of the mobile Web is likely to be dominated by cross-platform, browser-based mobile websites rather than apps built specifically for one operating system. Your mobile website should be accessible to visitors using the top five operating systems: iPhone, Android, Blackberry, Symbian, and Windows.

2. Redirect traffic to your mobile site. Include coding on your website that automatically identifies mobile users and escorts them to the mobile version of the site. This will prevent you from needing to update multiple domain names, and users can still go to your main URL on their mobile phones and get access to important information. Sites on WordPress can add a plug in like the dotMobi WordPress Mobile Pack or WPTouch Pro by BraveNewCode that will redirect traffic.

3. Stick with the basics. “The content should be scaled down,” says Shawntay. Don’t try to fit all of the same info from your desktop website, but do collect contact info from your visitors and give them a way to contact you. Make it possible for people to sign up for newsletters, send you an e-mail, or “Like” you on Facebook and Twitter.

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.