Intel's Ultrabooks Take World Tour With Will.i.am
Black Enterprise Magazine September/October 2018 Issue

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Black Eyed Peas frontman Will.i.am announcing his collaboration with Intel. (Source: Intel, Bob Riha,Jr.)

Everyone is talking about ultrabooks this year. Many are calling them the PC’s answer to the MacBook Air, and the laptop’s response to tablets. These sleek laptops come equipped with the 2nd Generation of Intel Core Processors, allowing users to experience extreme gaming, enhanced multitasking, and quick responsiveness.

Intel has enlisted the help of Black Eyed Peas frontman Will.i.am to work as their director of creative innovation. In this capacity, he will spend a year traveling to 12 international cities to create 12 original pieces of content as a part of the Intel Ultrabook Project. His 12-city tour kicked off in Tokyo. From there he went on to Las Vegas for the 2012 International Consumer Electronics Show in January, and last week he was in Mexico City. On their website, Intel will make available 10,000 downloads of each piece of music he creates.

“We’re thrilled to tap into the limitless creativity Will.i.am brings to the table,” said Deborah Conrad, vice-president and chief marketing officer of Intel, according to a press release. “He’s not only a brilliant artist and producer, but also an innovator pushing the bounds of technology professionally and personally.”

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Marcia Wade Talbert

Marcia is a multimedia content producer focusing on technology at Black Enterprise Magazine. In this capacity she writes and assigns stories to educate readers about social media; digital integration; gadgets, apps, and software for business and professional development; minority tech startups; and careers in STEM (Science, Technology, Engineering, and Mathematics). In 2012, she received two Salute to Excellence Awards from the National Association of Black Journalists and was recognized by Blacks in Technology (BiT) as one of the Top 10 Black achievers in the tech arena for 2011 at SXSW in Austin, Texas. She has spoken about technology on panels for New York Social Media Week, at The 2012 Rainbow/PUSH Wall Street Summit, as well as at Black Enterprise’s Entrepreneurs Conference and Women of Power Summit. In 2011, SocialWayne.com chose her as one of 28 People of Color Impacting the Social Web, and through crowdsourcing she was listed as one of BlackWeb2.0's/HP's 50 Most Notable African American Tastemakers in Social Media and Technology for 2010. Since taking on the role of Tech editor in September 2010, she has conceived and produced five cover stories on Technology and/or STEM and countless articles, videos, and slideshows online. Before joining BlackEnterprise.com as an interactive general assignment reporter in 2008, she freelanced with Black Enterprise beginning in 2003 while working as the technical editor at Prepared Foods magazine. There she further honed her writing skills and became an authority on food ingredients, including ingredients used in food fortification and enrichment. Meanwhile, her freelancing with Black Enterprise and BlackEnterprise.com helped her stay current on issues pertaining to the financial and business welfare of African Americans. As a general reporter for Black Enterprise she attended and reported on the Democratic and Republican National Conventions, where she interviewed Valerie Jarrett, senior advisor and assistant to President Barack Obama and U.S. Attorney General Eric Holder. Marcia has a Bachelor of Science degree in Agriculture with an emphasis in food science from the University of Minnesota, and a Master of Science degree in journalism from Roosevelt University in Chicago. En route to her secondary degree, she served as the editor-in-chief of the Roosevelt University Torch, a weekly, student-run newspaper. An avid photographer and videographer, Marcia is one of several employees at BLACK ENTERPRISE who interned for the publishing company as a college student. She lives in New Jersey with her husband, a food scientist; her seventeen-month-old daughter; and “The Cat”, but still considers Chicago home.


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