Interracial Ad Sparks Controversy In South Africa
Black Enterprise Magazine September/October 2018 Issue

(Image: Democratic Alliance Youth)

It’s been nearly twenty years since apartheid laws ruled South Africa, but age-old racial tensions have not subsided.

A political ad created by the student wing of the Democratic Alliance party, which shows a white man and a black woman embracing, donning the tagline “In OUR future, you wouldn’t look twice,” is causing quite a stir.

The poster has incited a heated debate among local media and politicians, according to the Washington Post.

On Facebook, the Democratic Alliance’s page reads:

“Love the DA! This campaign image is exactly what South Africa needs…[we] can stand together as one post-apartheid nation where race, religion or sexual preference doesn’t mean anything, we’re all human! Go DA! You have my vote. :-)”

Other users, however, had much harsher things to say, condemning the poster for “immorality” and calling it an “abomination.”

According to the Washington Post, one commenter posted a photo of an all-white, blonde family, saying “Now that’s how it should be!”

Read more at AOL Black Voices…

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Sade K. Muhammad

Sadé Muhammad is a news intern at BlackEnterprise.com. Before Black Enterprise, she was a fashion writer for Jonesmagazine.com, blogger and research intern for Niaonline.com, and a marketing and web intern for WPVI-TV/6ABC in Philadelphia, PA. Sadé is a senior magazine journalism major and honors student at the Newhouse School of Public Communications at Syracuse University. With a passion for empowerment and solidarity among women of color, she is developing a print and online lifestyle magazine catering to this very audience for her senior thesis. When she’s not writing, she is talking fashion, travel, and Knicks basketball.


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