They say no idea is original, but they might be wrong this time! Queens rapper Jeffrey “Ja Rule'” Atkins announced last week that he will shoot a new video for every song he’s ever made.
The Murder Inc. artist made a proclamation from his Twitter account, saying, “I will be rereleasing ALL of my albums as visual albums… I will be making a video for every song I’ve ever made.” He also has plans for a new album later this year, titled 12.XII.Twelve, which is scheduled for release on December 12.
I will be rereleasing ALL of my albums as visual albums… I will be making a video for every song I’ve ever made… what songs do y’all wanna see videos for???
— Ja Rule (@jarule) September 16, 2019
Although the 43-year-old rapper plans on shooting around 40 new videos, he later clarified that songs that have already received music videos will not be part of the discography re-release project. The reality star added that he will pay for the production of these visuals “OUT OF MY POCKET.”
Ja Rule’s last music project was Pain Is Love 2, his seventh full-length studio album, in 2012. It served as the sequel to his multiplatinum 2001 album, Pain Is Love. However, he is notorious for his role in the failed Fyre Festival. The disastrous affair was unpacked on two separate documentaries: Fyre Fraud on Hulu and FYRE: The Greatest Party That Never Happened on Netflix.
Ja Rule started his career in 1999 with his debut album, Venni Vetti Vecci, on Def Jam Recordings via the imprint label, Murder Inc. The album was certified platinum; he ended up releasing a total of seven studio albums. At the height of his popularity, he and labelmates, Earl “DMX'”Simmons and Shawn “Jay-Z” Carter, were rumored to be collaborating on an epic album, but things never worked out as all three rappers became superstars on their own.
In 2014, Ja Rule published a memoir, Unruly: The Highs and Lows of Becoming a Man (Armistad, $16.99), where he addressed his past struggles with a difficult adolescence, his breakout success, beefs, fatherhood, and his two-year prison sentence for tax evasion and gun possession. Currently, Ja Rule is part of the Growing Up Hip Hop: New York cast.