Jay-Z Faces $18 Million Lawsuit For Alleged Lack of Fragrance Promotion
Black Enterprise Magazine July/August 2018 Issue

According to reports, Shawn “Jay-Z” Carter is facing an $18 million lawsuit that alleges he does not promote his fragrance as a licensing contract denotes.

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Parlux Fragrances, a cologne and perfume manufacturer based in a Ft. Lauderdale, Florida, says that when it contracted the hip-hop mogul to do a signature line of cologne, it was set to make $50 million in profits over two years, but Carter hasn’t promoted or been involved with the making of or continuation of the line. The suit also alleges that he has not held up to his end of the agreed upon public appearances to promote the product, saying he declined spots on Good Morning America and at major retail outlets like Macy’s. They say he also missed development meetings for subsequent colognes and did not post the contractually-required social media promos.

The line, called Gold Jay-Z, was launched in 2013 accompanied by a promo video that uses a Rick Ross song as its soundtrack. It retails for up to $95 at retailers including Lord & Taylor and Macy’s.

Reports indicate that neither Carter nor his camp have responded to the claims.

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Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.

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