Jay-Z Launches New Facebook Game, Empire
Black Enterprise Magazine September/October 2018 Issue

 (Image: Getty)

Music mogul and entrepreneur Shawn “Jay-Z” Carter continues to extend his brand in innovative ways. After conquering fashion (Rocawear), music (Roc-A-Fella Records), real estate (40/40 Club) and sports (New Jersey Nets), among other mediums, he is currently developing a Facebook game called Empire. Recently released in beta format on the social media platform, the game allows users to play out a rags-to-riches story as a character, whose life mirrors Carter’s own rise from the Marcy Housing Projects in Brooklyn, NY to a glamorous life of fame and fortune.

While Empire is still being finalized, Facebook users can get updates on the game’s developments via its Facebook page.  Can’t knock the hustle.


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Anslem Samuel

Anslem Samuel, Senior Producer, has been a culture critic and entertainment journalist for over 10 years. After a four-year stint as Culture Editor at The Source, the New York native became the founding Editor-in-Chief of The Ave, an independent quarterly publication that combined entertainment, social issues and politics. From there, he served as the Senior Editor for XXL magazine for three years before moving up the ranks to Digital Content Director for XXLMag.com. Also heading up an award-winning relationship blog, he now brings his lifestyle expertise to BlackEnterprise.com

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