John Legend Calls Himself a CBD “Believer,” Invests in Line of Edibles

John Legend is the latest celebrity businessman to get into the cannabis business.

According to Billboard, John Legend has partnered with PLUS Products to introduce a CBD line of edibles. Plus is a San Mateo, Calif.-based edibles company focused on using nature to bring balance to consumers’ lives. The company has 80 employees.

“I have been a believer in the benefits of CBD for some time,” Legend said in a statement. “I was drawn to the Plus team because they’re an innovative, family-run company, and they use science to deliver a consistent, high-quality product. I appreciate that they’re committed to setting a high standard within an industry that has to date been fairly unregulated.”

Legend’s role is to help promote the company’s new 100% hemp CBD product offering. The new CBD line will consist of three products: BALANCE in blueberry flavor, UPLIFT in grapefruit flavor, and SLEEP in blackberry tea flavor. All three products are available for purchase through the company’s website, Plus Products.

“We established our reputation in edibles by offering customers a consistent and precisely-dosed gummy using high-quality extracts,” said Jake Heimark, CEO and co-founder of PLUS. “Our CBD line will build off that expertise, and the earned trust we’ve established, while offering a new experience for consumers designed to help them find their just right.”

“Giving the world a simple way to achieve balance has always been our mission, and the PLUS CBD line allows us to expand from California to nearly all 50 states overnight,” he added. “We are thrilled that John Legend and Casper have partnered with our team to support this exciting new initiative.”

PLUS is also partnering with global sleep company Casper Sleep Inc. (“Casper”) to introduce its melatonin- and CBD-infused SLEEP product. Neil Parikh, co-founder and chief strategy officer at Casper said the company is “always exploring new ways to improve sleep across the entire sleep arc—from sunset to sunrise.” He noted that “CBD sleep gummies brings a new way to relax and rest to those who need it.”