Kehlani Launches Flora, the App for Better Living - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

R&B artist and now tech startup founder, Kehlani has been a very busy woman. Not only did she just announce her pregnancy, but today she is officially announcing the launch of her new app, Flora, an app that inspires young people to make positive changes in their lives.

Through a gamification model, the app provides users with challenges and every time a specific challenge is completed they are allowed to collect coins. Once you amass a certain amount of coins, you are allowed to exchange them for prizes. “It’s pretty awesome to me because not only does it let you get a cool prize,” said Kehlani as she explained the platform in a recent YouTube Live, “but you get to do a really fun challenge that actually actively changes something in your life, not just for yourself but, for the world, and for others.”

In addition to the app having a gamification component, it boasts an awesome community where players can support one another’s endeavors. “You can create your account and leave comments on other people’s challenges,” continued Kehlani. “Maybe I have a suggestion on how you can do the challenge better. Maybe I have a suggestion on how we can possibly compete and do our challenge at the same time. Prior to the announcement, the app amassed 22k in a pre-launch that took place over a 48-hour period.

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(Image: Flora)

Kehlani is joined by her co-founders, Reid Williams, COO, and Alaxic Smith, CTO and designer. They got the idea after the two started off with their own streaming service, where Kehlani conducted her first virtual release party. “We decided to come together and said hey, as a developer, a marketing strategist, communications guy and me, how could we do something that really benefits our generation,” stated Kehlani. That started the birth of Flora. 

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Co-founders of Flora: Reid Williams, Kehlani Ashley Parrish, Alaxic Smith (Image: Flora)

To learn more about the app and to download it, click here.

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a consulting firm that gives entrepreneurs access to top tech and creative resources to help them grow their business.


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