La La Anthony and Timbaland Developing Hip-Hop Docuseries
Black Enterprise Magazine January-March 2019 Issue

According to reports, actress, author and producer La La Anthony, and Grammy-winning producer Timbaland are teaming up to develop a hiphop-focused docuseries.

The project centers on the story of Jeff Janvier and Session Cruz’s Face Time Agency, the a leading casting agency for booking music video and hiphop fashion models. The company’s clients include Drake, Kanye West and Robin Thicke, and the show will be set inside the New York City nightlife scene. The series will expose the entrepreneurial side of hiphop, highlighting the hustles of models, DJs and social media stars who seek to become fashion, music and media moguls.

“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship,” Leftfield Entertainment CEO David George told Deadline. “We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune.”

Anthony will serve as executive producer on the project and Timbaland will provide music production direction as executive music producer.

“I’m thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip hop as their platform to become successful entrepreneurs in fashion, music and more,” said Anthony.

This project adds to both Anthony and Timbaland’s hot entertainment resumes, as Anthony’s book, The Love Playbook: Rules for Love, Sex, and Happiness, has been a best-seller and she’s had a mainstay role on hit show, “Power,” and Timbaland’s awesome run as producer for “Empire.”

Janell Hazelwood

Janell Hazelwood is associate managing editor at Black Enterprise, managing content across core areas of Money, Career, Small Business and Technology. She is also a featured blogger with My Two Cents, providing insights on branding, millennial career development, employment trends and leadership. She was previously a content producer and copy editor for Black Enterprise magazine, working across several editorial sections. The Hampton University graduate got her start in the newspaper industry, having worked for companies including The New York Times and Scripps Howard News Service. Her works and insights have appeared on The Huffington Post, MadameNoire, E!Online, Brazen Careerist, CBS News, and Arise TV.