Forbes 30 under 30

Latto, Sha’Carri Richardson, Ice Spice, Druski, And Others Make Forbes 30 Under 30 2024 List

The annual Forbes 30 under 30 list has been released for 2024.

The annual Forbes 30 under 30 list has been released for 2024, and Black changemakers, creatives, founders, and industry leaders are represented among the distinguished 600 selectees. Among the standouts are rappers Latto and Ice Spice, athletes Sha’Carri Richardson and Anthony Edwards, as well as comedian and content creator Druski.

The list comprises the most notable people under 30 across 20 categories, including music, sports, media, Hollywood and entertainment, social impact, finance, and—among the more recently added sections—social media. Latto’s appearance on the list comes on the heels of one of her most successful years yet, with an estimated $12 million in earnings in 2023 alone.

The “Big Energy” rapper joined Lizzo for her Special tour and took home a bevy of brand deals from companies like Rihanna’s Savage X Fenty, Wingstop, Halls, and Pretty Little Thing. The 24-year-old also charges an average of $300,000 for appearances and remains self-managed, Forbes reports.

Ice Spice used TikTok to create a frenzy, which netted her a spot amongst Forbes’ music notables. Following the success of her 2022 hit “Munch (Feelin U),” the NYC rapper quickly became a main fixture for pop collaborations and fashion campaigns for brands like Marc Jacobs and Adidas. The new IT girl also earned a Best New Artist Grammy nomination while finding a home on the Billboard charts with her tracks “Barbie World,” “Princess Diana,” and “Boys A Liar, Pt. 2.”

Sha’Carri Richardson’s presence on the list of most notable athletes comes as no surprise, as she became the fastest woman in the world just a few short years after many wrote her track career off following big losses at major races in 2021. After stepping away from the spotlight, Richardson reemerged in a major way, qualifying for the 2024 Paris Olympics and becoming the USA’s first women’s 100m world champion since 2017, reports. “I wanted my performance to be all the words I needed to speak myself,” she said in September after her record-breaking win. “It feels amazing, it feels like everything has paid off, and I’m grateful.”

Richardson was joined by Jordan Brand ambassador and Minnesota Timberwolves leader Anthony Edwards on the list of sports standouts and the Washington Wizards’ Kyle Kuzma and Baltimore Ravens quarterback Lamar Jackson.

Though Black creators are responsible for an innumerable amount of social media trends, only three Black creatives made it to Forbes’ list: Taylor Cassidy, Drea Okeke, and comedian Drew ‘Druski’ Desbordes, whose collaborations with everyone from Drake to Jack Harlow earned him a spot amongst top earners in the industry.

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