LeBron James And Maverick Carter To Bring Men’s Grooming Products To Store Shelves

LeBron James And Maverick Carter's The SpringHill Company is launching The Shop Men's Grooming Line in Walmart

Los Angeles Lakers forward LeBron James is expanding his business empire, partnering with beauty manufacturer Parlux to launch a men’s grooming line.

According to Cosmetic Business, the NBA player and his business partner Maverick Carter will debut a product line catering to men inspired by their Emmy Award-winning show, The Shop. James and Carter are producing the grooming product through their multi-media production company The SpringHill Company in conjunction with Parlux.

The Shop Men’s Grooming Line is a seven-product collection of men’s skin, hair and beard care products. The line debuts April 1. and will be sold in Walmart stores nationwide. Retail prices are expected to be under $10.

LeBron James is launching a men’s grooming brand called The Shop.

The seven-product collection was developed with Parlux, a New York-based manufacturer of beauty products.

The Shop will launch exclusively at Walmart in the spring.

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Paul Rivera, co-creator of The Shop, gave a written statement to the media outlet about the upcoming line.

“We created The Shop out of a deep love and passion for the barbershop experience,” said Rivera. “Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now, we want to give people another side to the experience.”

Consumers can expect the line to include face wash, shave cream, aftershave toner, facial lotion, beard cream, shampoo, conditioner, and a pomade.

“We’re so excited to welcome The Shop and their new line of men’s grooming products to our growing assortment, and believe our customers will love the high-performance products at an exceptional value,” said Creighton Kiper, vice president, of merchandising, beauty, Walmart U.S.

According to Robb Report, The Shop Grooming Line is vegan and cruelty-free. The product is boasted as gentle on the skin, highly effective, and simple to use.

James and Carter started The SpringHill Company in 2020.