LeBron James Unveils New Nike Sneaker Designed by 3 Black Women - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

NBA superstar LeBron James debuted his latest Nike collaboration Tuesday night, revealing that they were inspired and designed by African American women. The sneakers were unveiled at Harlem’s Fashion Row (HFR) style awards and fashion show, an annual event that celebrates people of color in fashion and empowers minority designers with a platform to showcase their collections during New York Fashion Week. This year, the event was sponsored by Nike and held at the illustrious Capitale in lower Manhattan.

HFR x LeBron 16

From L-to-R: Kimberly Goldson, Fe Noel, Brandice Daniels, LeBron James, Zhuri James, and Undra Celeste (Photo courtesy of Armand Consulting PR/HFR)

“African American Women are the Most Powerful”

“I believe that African American women are the most powerful in the world,” said James at the gala while accepting Harlem’s Fashion Row’s “Icon 360 Award” for his style and philanthropy. “Why I believe they are the most powerful women in the world is because I had the example of my mother every single day.”

Along with his mother, the Los Angeles Laker credits his wife and daughter as a source of inspiration behind his 16th sneaker, the HFR x LeBron 16, titled “The Strongest.” “Being the son, husband, and father of strong African American women, I felt like this was something I wanted to do for them and for all the strong women out there who are succeeding despite what might be stacked against them,” he said in a statement.

Nike Harlem's Fashion Row

LeBron James and his daughter Zhuri James (Photo courtesy of Armand Consulting PR/HFR)

James and Nike tapped Harlem’s Fashion Row to design the HFR x LeBron 16, making it the very first LeBron signature shoe to be reimagined by female designers. HFR founder Brandice Daniels, who created the New York City-based fashion collective in 2007, recruited three black designers for the project: Kimberly Goldson, Felisha Noel, and Undra Celeste Duncan. Together, Daniels and the trio of designers learned how to design a performance shoe at Nike World HQ, according to Nike News. They also worked closely with Nike global basketball footwear designer Meline Khatachourian and James’ longtime footwear designer Jason Petrie throughout the design process.

“The partnership with Nike came about because a great girlfriend, who I had met years ago, introduced me to [Nike’s team,]” Daniels told Black Enterprise. “Relationships are everything.”

HFR x LeBron 16 Nike

HFR x LeBron 16 sneaker (Photo courtesy of Armand Consulting PR/HFR)

Daniels also praised James for using his influence to make positive community contributions. “He’s absolutely a style influencer,” she told BE. “And what I love is that he is using his influence and his platform to bring so many other people along for the ride.

James, a philanthropist and entrepreneur, also talked about other ways he is using his powerful platform to make an impact beyond the court. “Less than a month ago, I was able to go back home and build a school,” he said at the gala, referencing his newly opened I Promise School in Akron, Ohio. “What I stand for and what I do just comes straight from my heart.”

“I Stand with Nike”

James closed his acceptance speech by reaffirming his alignment with Nike, which is experiencing backlash and a drop in stock due to its new marketing campaign featuring former NFL star Colin Kaepernick. “I stand with Nike all day, every day.”

The HFR x LeBron 16 will be released Sept. 7 exclusively on SNKRS in North America and on nike.com.

 


Editor’s Note: This story has been updated.

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Selena Hill

Selena Hill is the Digital Editor at Black Enterprise and an award-winning multi-media journalist.


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