Life after “Queer Eye”: Interview with Deborah Jones, Co-Owner of Jones BBQ - Black Enterprise
Black Enterprise Magazine January-March 2019 Issue

If you have tuned into Netflix’s hit show Queer Eye season 3, you have probably already seen the endearing and uplifting episode featuring a pair of badass, Kansas City barbecue pitmasters, Deborah “Little” Jones, and her sister, Mary “Shorty” Jones.

The Jones sisters have operated a barbecue joint, Jones BBQ, for decades. Inspired by the teachings of their father and his work ethic, Deborah and Mary start their day early cooking up barbecue old-style. That means no oven—but setting up an actual barbecue pit with wood and getting the day’s menu items prepared. The duo’s day often starts at the crack of dawn.

Of course, such a hard day’s work leaves little time for self-care—manicures, pedicures, spa visits. So the Queer Eye crew, known as the “Fab Five” (the second round of gay men on a mission to enrich lives; the original Fab Five appeared on the Bravo TV series Queer Eye for the Straight Guy in 2003), swooped in to the give the Jones sisters, and their business, makeovers of a lifetime.

Jones BBQ

The Jones sisters with the Queer Eye cast and Deborah’s daughter. (Christopher Smith/Netflix )

The Queer Eye cast not only gave both women glamorous makeovers, but updated their restaurant, and connected them with a manufacturer to help them mass produce their secret, family-recipe barbecue sauce.

Long-Time Entrepreneurs

Make no mistake, despite the publicity garnered from the appearance on Queer Eye, the Jones sisters are entrepreneurs and have been for a long time. Deborah spoke about suddenly being in the spotlight and the impact that has had on their business.

“We’re getting another [barbecue] pit next to the one we have to handle the overflow,” explains Deborah. The show has ramped up their number of customers. And the sisters couldn’t be more excited about the outcome of the show.

“It’s been incredible, we are so happy,” she says. “We take pictures any time people want to take a picture. I have no problem with it. My sister enjoys it too.”

The demand extends to their bottled barbecue sauce. While she couldn’t give an exact figure, Deborah says they have sold over 70,000 bottles.

“We got the [manufacturing] guy making as much as he can, and we are trying to get that caught up,” says Deborah.

These entrepreneurial powerhouses have been in business for 30 years and hail from humble, yet proud beginnings. When they were little girls, their father, Leavy B. Jones Sr., perched them atop milk crates to look over the barbecue pit at the very first Jones Bar-B-Q restaurant.

Now, they are getting publicity from media companies as well as requests for TV appearances. Word is out about Jones BBQ—how do the ladies keep up with the extra customers? When asked if they have yet to hire extra help Deborah explained not as of yet. She and her sister are still running operations, but are trying to figure out what additional staff would entail.

“I don’t want to promise someone a job and then we have to lay them off,” says Deborah.

On Being Black Women Barbecue Pitmasters

Thanks to networks dedicated 24/7 to food, and the emergence of food competitions, barbecue has been uplifted from mostly a mainstay of the backwoods South to gourmet-level delicacy.

Yet, the most well-known and highly-regarded barbecue pitmasters and chefs tend to be men, and many on the competition circuit are white men. Deborah shared her thoughts on being a successful black woman pitmaster.

Jones BBQ

(Photo credit: Kansas City Star)

 

“We don’t do any competitions, we just stay in our little restaurant,” says Deborah, who also does most of the cooking.

She says no one has ever had a problem with her and her sister being black women pitmasters. “I think it’s not so much even being black,” she says. “I think it’s a big thing being a woman. Because there’s a lot of white women we know that barbecue also…it’s the fact that women are here now.”

She says gender was never an issue when her father was teaching her and her sister the ways of barbecue.

“When we were coming up, I don’t even think my dad thought about it like that. He tried teaching all of us to have different skills. When we were small, we were cutting grass, shoveling snow…things like that.”

The Jones sisters’ father seemed to know the value of ensuring his kids and in particular his girls, had well-rounded skills. But he was also big on education.

“He said you could always do different things and he was always for getting an education and going to trade school. He was like that with my brothers, but it was always more about the girl. Because say if you were alone or then you had one or two kids you still had to survive. You must have a plan A and a plan B  [My parents] really took a lot of time with us. My daddy always taught us ‘I don’t care how many times you fall down; get back up and brush yourself off.'”

Deborah instilled that sentiment into her own daughter. Her daughter is a huge motivation for her to keep the restaurant running.

“I wanted my daughter to keep her GPA. [She’s a] double major. I told her you keep up the grades, make sure you get through. My daughter is an adult now and she is making money; she got the job she went to school for, I am really proud of her. I did not want her to work, ‘Stay in the books, keep up your GPA, I will handle the rest.’

That’s real important when I’m gone or your dad is done—you are going to be out here by yourself; you have to be able to take care of and handle yourself,” Deborah explains.

So was there anything the Queer Eye cast suggested that either sister felt uncomfortable agreeing to go along with? Just one thing, Deborah says.

“They were going to have an oven put in. I told them don’t waste money on that. We don’t do oven barbecue, we do old school where we start the fire, use wood…But we told them anything you want to do we would be grateful for.”

And did they keep up with their spectacular makeovers?

“That is a lot of time to get makeup situated,” says Deborah. “I don’t wear polish because I mess with food. For my fingers and toes I go every Thursday, and get my hair done. Debbie always keeps her hair in place. I go to Janae- I get my hair washed and set. If I am going somewhere I put on a little lipstick,” she admits.

“An Honest Living”

As far as plans for expanding Jones BBQ into a barbecue empire now that the establishment has national attention, Deborah says slow down about that.

“I am probably going to retire. I am not looking [to do] an expansion, but if someone wants to buy it or buy into it…but as far as looking for other locations, no Mama. We really dedicate a lot to our customers. Sometimes you can lose that when you branch out.”

And, Queer Eye fans, those tearful goodbyes between a makeover subject and the Fab Five are genuine.

“I hated to see them go,” Deborah says. “They were like family. When someone sticks their hand out to do what they did, you kind of grow a bond. They were so cool and nice to us. “

It seems fame has not affected Deborah or her sister in the slightest. While they are happy about the opportunities afforded to them by being on Queer Eye, they have always been guided by lessons learned from their father.

“My dad always told us make an honest living. As long as it’s an honest living, don’t feel bad. Barbecue is an honest living. I’ve had other jobs- I’ve worked for the post office and the bank, but I do this because I like it,” says Deborah.

By the way, you can order a bottle of Jones BBQ sauce from their website.

 

 

 

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Samara Lynn

Samara Lynn is a technology journalist, covering the industry for a decade. Her work appears in The Wirecutter, Tom's Hardware, PC Mag, and other online outlets. She's the author of "Windows Server 2012: Up and Running" and previously worked in the IT industry. She's currently the digital manager at Black Enterprise.


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