Earvin “Magic” Johnson is officially joining Cameo’s board of directors and talent roster on Father’s Day.
The NBA Hall of Famer, entrepreneur, and philanthropist will be in charge of helping the application—a video selfie service that connects celebrities, athletes, and influencers with their fans—grow the business and make decisions that will expand its diverse outreach around the world.
“Magic joining our Board of Directors is a perfect match and a full circle moment,” Cameo Co-founder and CEO, Steven Galanis, said. “The idea behind Cameo—that the selfie is the new autograph—was partially inspired by a picture Magic took with me as a baby in Hawaii. Magic shares our team’s deep passion for building technology that can help talent of all backgrounds build their personal brands by creating deeper connections and magical moments with their fans. Magic’s presence will give a powerful voice to talent in the Cameo boardroom as we work together to fulfill our mission and vision.”
Johnson is more than qualified for the role, having helped companies like Starbucks and Square strengthen the brand of Los Angeles sports franchises like the Lakers and Dodgers.
“As a former athlete, I’ve experienced first-hand the challenges and opportunities in my journey to leverage my personal brand into businesses off the court—and that is why I support Cameo’s vision for the future of fan relationships that puts control in the talent’s hand,” said Johnson, who is also chairman and CEO of his own billion-dollar company, Magic Johnson Enterprises. “As the first-ever talent to join Cameo’s Board of Directors, I look forward to helping grow Cameo’s diverse talent base and thinking through new partnerships and opportunities to build the business globally. I’m also excited to personally connect with my fans in a whole new way—and have some fun while doing it.”
The Hollywood Star recipient is a talent in his own right, being able to lend his expertise on what would entice more celebrities to join the service.
Johnson is not the only Black talent to join Cameo: Bloomberg reported that Brooklyn Nets point guard James Harden joined its board, and likewise, Variety reported that West Coast rapper Snoop Dogg is an executive consultant.
During the pandemic, Cameo has been thriving since 2020 as the lack of social events provides more availability for stars to make a profit on Cameo. The company stated it has secured more than 10,000 new talent onto the platform with the company expecting to come out with new products down the pipeline like Cameo Calls and Fan Clubs.