December 30, 2020
Master P and Former NBA Player Baron Davis Are Looking to Purchase Reebok From adidas For $2.4 Billion
Sneaker company adidas is reportedly ready to unload Reebok and a successful rapper/entrepreneur and former NBA player may be in line to acquire the athletic brand.
According to ESPN’s NBA reporter Eric Woodyard, the fabled Reebok may soon be in the hands of Hip Hop’s own Percy Miller, better known as No Limit’s Master P, and former NBA and Big3 basketball player and businessman, Baron Davis.
Percy “Master P” Miller confirms to ESPN that he’s in negotiations to acquire Reebok with ex-NBA guard Baron Davis.
“These companies have been benefiting off us, this could be history for this company going Black-owned,” Miller tells ESPN.
— Eric Woodyard (@E_Woodyard) December 28, 2020
According to Forbes, Reebok’s asking price from it’s parent company Adidas is around $2.4 billion. Master P says they’re “prepared financially” after a couple months of negotiations.
Miller: “Imagine if Michael Jordan owned Reebok? That’s what I’m talking about making history.”
— Eric Woodyard (@E_Woodyard) December 28, 2020
Master P shares vision for Reebok: “Crown @alleniverson and give him his righteous icon status for being probably the most elite athlete wearing Reebok. Allen Iverson is Jordan for Reebok. Nobody never gave him the royalties or ownership as the icon for the brand.”
— Eric Woodyard (@E_Woodyard) December 29, 2020
Just two weeks ago, adidas announced it was reevaluating Reebok’s place in its corporate structure.