Money Talks - Black Enterprise
Black Enterprise Magazine September/October 2018 Issue

Q: I am an African American woman who has been working the typical 9-to-5 job and I am looking to choose a different career path. My current job is in customer service and is geared to communicating with people all over the United States. I’ve been told — by both strangers and co-workers — that I should put my voice talent to good use. I want to go into the voice-over industry, but I don’t know the best path to take. Any suggestions you have would be appreciated. Can you help?
–T. Todd, Lawrence, Kansas

A: To begin, you’ll need two things: training and a demo tape or CD — in that order. Having a great voice doesn’t necessarily mean you are ready for voice-over work. You’ll need to learn the basic skills of using your voice. If you make a demo before getting the proper training, it will likely hurt, not help, your chances of getting work. Find classes, which will cost between $100 and $500, by talking to agents, casting directors, producers, and actors.

For more advice on how to get voice-over work, I recommend that you visit The Actor’s Checklist ( sources/voice.html) on the Internet. Also, read The Art of Voice Acting: The Craft and Business of Performing Voice-Over by James R. Alburger (Focal Press; $24.99) and There’s Money Where Your Mouth Is: An Insider’s Guide to a Career in Voice-Overs by Elaine A. Clark (Watson-Guptill Publications; $18.95). These books come highly recommended by those who have successfully entered the voice-over industry.

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Alfred Edmond, Jr.

Alfred Edmond Jr. is SVP/Editor-at-large of BLACK ENTERPRISE. He is a content leader, brand representative and expert resource for all media platforms under the BLACK ENTERPRISE brand, including the web site, social media and live networking events. From 2008 through 2010, Edmond was SVP/Editor-in-chief of, helping to lead the transition of BLACK ENTERPRISE from single-magazine publisher to digital-first multimedia company. From 1995 through 2008, Edmond was chief editor of BLACK ENTERPRISE magazine. He has also hosted The Urban Business Roundtable on WVON-AM in Chicago and Money Matters, a syndicated radio feature of American Urban Radio Networks. Edmond is also an entrepreneur, speaker, author and amateur natural bodybuilding competitor.