Morace Landy’s Mission: Foster Lasting Careers And Holistic Wellness In The Music Industry
Morace Landy wants music artists to not only have successful careers but also be mentally and physically healthy.
Morace Landy, a music industry veteran known for catapulting artists to stardom, is making sure artists stay on top with the help of his company, Evolution3.
“In the past month, EV3 has welcomed a new client, Ciara, and has been actively promoting her latest single, a collaboration with artist Chris Brown titled ‘How We Roll,'” Landy tells BLACK ENTERPRISE. “This track has achieved significant success, recently entering the top 10 on the Billboard magazine’s airplay charts. Moreover, ‘How We Roll’ is steadily climbing and is now poised to break into the top five.”
Launched in 2015, Evolution3‘s main focus is fostering enduring careers for musicians and artists in the fickle entertainment industry. The company’s motto, “more than a hit record,” underscores the work it does not only in artist development and promotion but in holistic wellness and mental health.
Landy, Evolution3’s founder and CEO, wants to make sure artists are working on their career and their physical and mental health. This business can wreak havoc on both.
“The significance of artists prioritizing their physical fitness and mental well-being cannot be overstated, as it directly impacts their ability to perform at their peak,” Landy explains. “In any profession, including the arts, individuals aim to operate at their optimal capacity. Artists in particular face substantial physical and mental challenges due to their demanding schedules, including extensive travel, onstage performances, and interviews. Excelling in these aspects is crucial for them to distinguish themselves from their peers.”
Landy has worked with such as artists as Jay-Z, Mariah Carey, Beyoncé, Luther Vandross, and Babyface.
He grew up in the Brownsville neighborhood of Brooklyn, New York, and began his career as a musician performing at a local theater company. From 1977 to 1981 he was a musician for off-Broadway plays and performed at Joseph Papp’s Public Theater. He also worked as a session guitar player for Broadway and television productions.
In 1978, he became the manager of the Public Theater and handled booking the thriving theater’s critically acclaimed “New Jazz” acts through 1981. Eventually he landed his first record label job at Profile Records before moving to Warner/Reprise, where he worked in the urban promotions department. He then worked at Polygram/Island Records, where he was national director for Black music from 1993 to 1996. He also worked at Epic and Atlantic before venturing out on his own.