Kevin Durant
This year, Kevin Durant proved to not only be a force to reckon with on the court, but the 26-year-old also proved to be a cash king in endorsement deals.
As a member of Roc Nation Sports, Durant has inked a Nike endorsement deal worth $300 million over the next 10 years, signed an endorsement deal with the beverage brand Sparkling Ice and signed on to be the first-ever athlete ambassador for fast food chain Sonic.