The National Basketball Association (NBA), Women’s National Basketball Association (WNBA), and Fanatics, the company that operates the e-commerce websites for both leagues, have announced that they are selling cloth face coverings to benefit the communities that have been hit by the coronavirus.
One hundred percent of all league proceeds from the sales of new cloth face coverings, which features NBA and WNBA team and league logos, will benefit Feeding America in the U.S. and Second Harvest in Canada.
The face coverings, manufactured by FOCO and Industry Rag, are now available on NBAStore.com and WNBAStore.com and they feature league logos as well as designs for all 30 NBA and 12 WNBA teams. The FOCO items are available in packs of three for $24.99, and Industry Rag’s face coverings are selling for $14.99 each. Industry Rag will also donate one face covering for every one purchased to Feeding America and Second Harvest in Canada. FOCO will make an additional donation to support the two organizations’ efforts.
“As a global community, we can all play a role in reducing the impact of the coronavirus pandemic by following the CDC’s recommendation to cover our nose and mouth while in public,” said Kathy Behrens, NBA President, Social Responsibility and Player Programs, in a written statement. “Through this new product offering, NBA and WNBA fans can adhere to these guidelines while joining in the league’s efforts to aid those who have been directly affected by COVID-19.”
“The COVID-19 pandemic has upended food bank operations causing shifts in distribution models and volunteer opportunities,” said Katie Fitzgerald, executive vice president and chief operating officer, at Feeding America. “We are grateful to the NBA, WNBA, and Fanatics for this partnership that will support food banks with funds but also with much-needed face coverings to keep their staff, volunteers, and neighbors in need safe.”
“In Canada, we have seen the need for access to good food more than double since the pandemic began, and there are thousands of people working on the front lines to feed people during this crisis. Their health and safety are vital to ensuring that no one goes hungry,” said Lori Nikkel, CEO of Second Harvest. “These face coverings are an important tool in this public health battle, and we thank the NBA, the WNBA, and Fanatics for their support and Industry Rag and FOCO for matching their generosity. This support will help Second Harvest redistribute enough food to provide millions of meals to Canadians over the coming months.”