In December, the National Football League announced that YouTube acquired the rights to NFL Sunday Ticket after a nearly 30-year relationship with DirectTV.
According to several news reports, YouTube has just revealed details for the 2023-’24 NFL season. CBS reports pricing will be based on when fans subscribe or whether one subscribes to YouTube TV.
Christian Oestlien, the vice president of product management for YouTube, spoke with The Athletic about the pricing system.
“One of the things we really wanted to do is introduce a much greater level of simplicity and clarity in the pricing for users,” Oestlien said to The Athletic. “[S]o if you have YouTube TV, it’s an additional $249 at this point—with the presale discount— and if you don’t have YouTube TV if you’re not ready for it, you can buy Sunday Ticket) as a standalone subscription.”
NFL Sunday Ticket will be available as an add-on for YouTube TV subscribers. A cheaper option for anyone who subscribes to the streaming service’s base plan at $72.99 a month, according to USA Today.
YouTube TV subscribers can add NFL Sunday Ticket at a presale price of $249 for the season. This package will save fans $100. With this, subscribers can watch YouTube TV and NFL Sunday Ticket on the web, on their TV, and on smartphones and tablets, USA Today reports.
Oestlien added, cited by USA Today: “On YouTube TV, members will have access to features like the brand new multiview as well as unlimited DVR storage, personalized recommendations, the ability to view key plays, NFL fantasy data, real-time stats and hide spoilers.”
The NFL is approaching its 30th anniversary of NFL Sunday Ticket. This season marks the first time that the NFL package will not air on DirecTV, who owned rights to the package since 1994, according to CBS.com.