Nike, Michael Jordan, Philadelphia

Nike Opening America’s First Michael Jordan Store In Philadelphia

Nike confirms its expansion of "World of Flight" Jordan brand stores to the U.S., with its latest installment in Philadelphia.

Nike is expanding its franchise of Michael Jordan stores in the United States. The “World of Flight” store will open at a historic building in Philadelphia.

There are already stores in London, Tokyo, and Seoul, South Korea, among other international destinations.

Nike sent an application to the Philadelphia Historical Commission detailing its plans to blend the histories of the storied Jordan brand and the city. Nike released a photo detailing its vision for the establishment, which will open at a historic two-story building originally constructed in 1921. Sole Retriever re-shared the image on its social media.

Nike released a statement on its latest inclusion in the city, expressing its intention to maintain and elevate the area’s architectural and cultural history.

“Philadelphia’s Jordan the ‘World of Flight’ will deliver a timeless, thoughtful designed store that can contribute to the neighborhood and character of the streetscape,” stated the company. “The clean design language paired with the materiality and details used throughout achieves a look/feel that will convey a sense of history and permanence.”

The facility boasts 7,000 square feet of space, giving the shoe company plenty of room to curate a unique shopping experience as it introduces the “World of Flight” to American consumers. The expanding franchise will solely feature Nike’s Jordan-branded clothing, shoes, and other apparel. The basketball legend’s ongoing partnership with Nike has remained lucrative for the company since launching the first Air Jordan 1 in 1985. According to FourWeekMBA, the brand has secured billion-dollar revenues for the sneaker business, earning $5.2 billion for 2022.

Nike hopes its extension of “World of Flight” will bring more sales and success for the Jordan brand, beginning in Philadelphia. While it will be the first in the country, the store will now be part of an international cohort, with placements in other nations such as Italy, Japan, and Dubai. The store’s official opening date has yet to be announced, but sneaker fans await further details.

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