Nipsey Hussle's The Marathon Clothing Will Host Pop-Up Shop in NYC - Black Enterprise
Black Enterprise magazine Fall 2019 issue

The Marathon continues. According to BET, the late Ermias Joseph Asghedom a.k.a. Nipsey Hussle’s The Marathon Clothing collection will be heading to New York City for a pop-up shop.

The pop-up shop will take place from Nov. 29 to Dec. 1. It will be located at 430 W. 15th Street in Manhattan, and the store will be open from 10 a.m. to 8 p.m. The collection consists of 19 pieces, including two different color combos of the brand’s iconic California sneaker, a Marathon-themed MCS tracksuit, as well as various types of graphic T-shirts and matching jackets and pants.

Started in 2017, The Marathon Clothing brand played a major part in Hussle’s business legacy. The line, which specializes in streetwear fashions, was started by Hussle, along with Steve Carless, Karen Civil, and Hussle’s brother Samiel Asghedom, who opened their first brick and mortar store in the neighborhood where he grew up, on Slauson Avenue and Crenshaw Boulevard.

Even in death, Hussle’s efforts are helping the community and people he set out to assist. All of the proceeds from the sale of the PUMA x TMC Collection go toward the organization his family has established, the Neighborhood Nip Foundation. The organization seeks to continue Hussle’s legacy by “empowering the South Los Angeles community and neighborhoods alike across the globe.”

The 33-year-old Hussle was killed in front of his Marathon Clothing store, located in the Hyde Park neighborhood of Los Angeles. A petition was started to rename the intersection of Slauson Avenue and Crenshaw Boulevard near Hussle’s store, Marathon Clothing, to “Nipsey Hussle Square.” On the day of his funeral, the City Council announced it was set to be renamed Ermias “Nipsey Hussle” Asghedom Square to honor him and his contributions to the neighborhood.

It was just announced that the late legend is up for multiple Grammys for Best Rap Performance, Best Rap/Sung Performance, and Best Rap Song for his tracks “Racks In The Middle” and “Higher” with DJ Khaled and John Legend.