Olympian Allyson Felix Hits Ground Running With New Felix Runner Performance Shoe

Allyson Felix knows a thing or two about quality performance footwear.

The Olympic track star and mom recently launched the Felix Runner shoe under her Saysh brand. It’s giving comfort and performance all in one, according to Shoppe Black.

Felix’s shoe is unlike others, which are often structured based on men’s feet. Shoppe Black noted that she engineered the shoe according to the proportions of a woman’s foot.

The brand-new shoe comes in three colors: avalanche, ebony, and fire. Sizes range from 5.5 to 13.

Felix, the co-founder and president of Saysh, said, “I’m so excited for women to experience the difference of The Felix Runner firsthand—the comfort, support, and stability it brings. It’s not just about the shoe; it’s about empowering every woman to conquer her path.”

The design process, Felix said, was “an inspiring journey. Over the last three years, we’ve poured our hearts into crafting The Felix Runner—a shoe that reflects the strength and determination of women.”

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The Felix Runner is a continuation of her commitment to changing the game in footwear for women. In 2022, Black Enterprise reported that Saysh had introduced the first-ever return policy for pregnant women. The company’s “Maternity Returns Policy” was based on the track star’s own experience of becoming a mother.

Felix started Saysh with her brother, Wes, after ending her partnership with Nike, which cut her pay by 70% when she got pregnant.

“I didn’t even realize that my feet could grow that much,” she said. “I was tired of begging brands to meet me where I was, as both an athlete and a mother, and I was tired of sacrificing comfort and style.”