rihanna, jumpsuit, superbowl

Rihanna’s $2,900 Super Bowl Jumpsuit Sells Out Within 24 Hours Of Retail Debut

Rihanna can “Talk That Talk” about her impact. Within a day of her Super Bowl halftime show outfit hitting retail, the now-iconic red jumpsuit designed by Loewe had sold out.

The fashion house announced on Oct. 19 that they would sell a $2,900 “special edition release” of the red ensemble she wore in February.


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“The cargo jumpsuit and trousers feature a range of utility details drawing upon flight gear and the halftime show’s dynamic scenography,” said Loewe. The outfit was available on their website in black and red color options.

While the red version was gone the day it dropped, the black was in limited quantity before the collection was swiped from the online shop. Loewe has a whole page  dedicated to the outfit.

Rihanna made her a big return to performing at the halftime show, garnering five Emmy nominations. Not only is the outfit now forever recognized with her show-stopping act, but also with her second pregnancy announcement as Rihanna showcased her belly as she rocked the stage to over 121 million viewers.

“When you become a mom, there’s something that just happens where you feel like you can take on the world. You can do anything, and the Super Bowl is one of the biggest stages in the world,” she said, according to People. “So, as scary as that was… there’s something exhilarating about the challenge of it all, and it’s important for me to do this this year. It’s important for representation. It’s important for my son to see that.”

For many wanting to emulate the global pop star as a fashion muse or to win a Halloween contest in couture, the jumpsuits are still available in select Loewe stores worldwide.

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