Sean Combs, Salesforce to Bring Black Brands to Digital Marketplace

Sean Combs, Salesforce to Bring Black Brands to Digital Marketplace

Sean Combs is making it easier for you to know where you can support Black business owners.

Combs Enterprises and Salesforce have collaborated on SHOP CIRCULATE, a curated digital marketplace that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.  This new platform will be created and supported by Deloitte Digital, a global strategic partner for Salesforce.

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs, chairman of Combs Enterprises, said in a written statement. “I’m excited to partner with Salesforce to create a platform that will advance our collective pursuit of economic justice.”

SHOP CIRCULATE has acquired the Nile List, a digital community that connects people who want to support Black-owned brands. Combs Enterprises has appointed its founder, Khadijah Robinson, as head of product, where she will oversee the development of and spearhead all SHOP CIRCULATE worldwide efforts.

SHOP CIRCULATE is also partnering with Official Black Wall Street, a directory to discover Black-owned businesses, with founder Mandy Bowman joining as an advisor.


“Salesforce is honored to collaborate with Sean Combs and Combs Enterprises to help close the unjust wealth gap that prevents too many Black Americans from achieving economic equality,” said Marc Benioff, chair and CEO of Salesforce. “SHOP CIRCULATE will empower us all—as individuals, communities, and companies—to support Black-owned businesses, amplify the talent of Black entrepreneurs, and move us closer to true equality.”

The SHOP CIRCULATE platform will launch later this year. It will feature a list of businesses across various categories, including beauty, health, and home.

“Deloitte’s purpose is to make an impact that matters. As the largest professional services organization in the world, we have a responsibility to help level the playing field and advance opportunities for the Black community in business,” says Punit Renjen, Deloitte Global CEO. “This is one of the most effective ways for organizations like ours to do our part in ending systemic bias, racial injustice, and unequal treatment in all its forms.”