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5 Reasons Your Business Shouldn’t Be on Facebook

Facebook is heralded as the social media platform to help you reach the people who matter the most to your small business—potential and existing customers. Most marketing gurus will tell small business owners that they need to create a hub for their business on Facebook and then proceed to tell them how to maximize it. To the contrary, a recent question posed: what is one reason businesses should move OFF of Facebook?

Perfect Chemistry

Perfect Chemistry

“Traditional product differentiators lose their effectiveness in overcrowded markets,” says Thaddius Ratliff. “Held hostage by a stagnant economy, many products are facing commoditization”—a product cycle phenomenon in which products become so similar in the minds of consumers that they seem interchangeable. As the Louisiana operations plant manager for Evonik, a specialty chemicals manufacturer headquartered in Germany, Ratliff is charged with mitigating the effects of commoditization, such as lower product prices, eroding profit margins, and loss of market share.

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