As Technology Changes, So Must African American Business
I can still hear the snickers and suppressed laughter when I first mentioned the word tweet in a business context. Fast-forward three years and those critics are now some of the most prolific users of social media. None of them could have imagined that in such a short period, they would, with the help of tools such as Twitter, Facebook, and Foursquare, literally change their fortunes. As Apple Inc. released the iPad and Google had us waving and buzzing, friends and colleagues have transformed themselves from social networking butterflies to social media strategists.