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Producing Success

In the late 1960s, a colleague approached Don Jackson who was then an advertising sales manager for WVON, Chicago’s No. 1 black-oriented radio station, inviting him to work on the development of a new television show. The concept was an African American dance show and the creator was an aspiring disc jockey named Don Cornelius. After evaluating the concept, Jackson said: “Man, there is no way in hell a show called Soul Train will ever make it. Thank you, but no thank you.”

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