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How NOT To Make Business Requests

Great salespeople, negotiators, persuaders and leaders–i.e. entrepreneurs–know that everything starts not with their own goals, but with gaining a clear understanding and appreciation of what's important to the person on the receiving end of the phone call, e-mail, business proposal, story pitch, meeting request or direct message. That's why it drives me crazy when people I hardly know (often hardly social-media acquaintances), when making requests that benefit them exclusively, open with "I would love it if…!"

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