Management

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Brewing an Empire

But getting tea suppliers to take him seriously was a major barrier starting out. “I called often and I sent them presentations. I sent them mock-ups of what we have. I sent them samples of our product line,” says Ekechukwu. That persistence paid off. After facing some initial rejection, he found a supplier willing to take a chance on a fledgling company.

Facing Debt and Winning

“I kept putting paying the debt off because I kept saying to myself, ‘He’s going to pay me back,’” Roache explains. “These are items I would have never charged for myself. I would only buy items on my credit card when I knew I could pay it off right away or to take advantage of reward points.”

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