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Artful Owners

The concept pairs instructional art with friends, drinks, snacks, and a lively instructor to produce individual works of art. Customers such as Jennifer Martinez pay $35 for a two-hour class or $45 for a three-hour stint at the easel, surrounded by fellow art lovers. “It’s the most fun you can have with a group of friends and walk away with a great piece of artwork,” says Martinez, who takes part on a monthly basis, most recently with a group of 36 friends assembled using Facebook. “It’s so much better than going out to a bar.”

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