Election Reform: A Work In Progress
During testimony before Congress in February, members of the U.S. Election Assistance Commission reported that election reforms mandated under the Help America Vote Act of 2002 are working, but they...
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Paving Her Way
Being able to produce quality movies on tight budgets is a source of pride for Effie T. Brown, 34, president and founder of Los Angeles-based Duly Noted Inc. In fact,...
From Players To Owners: How FanArcade Is Building The Future Of Black Power In Gaming
Black culture has always influenced the industry. FanArcade is working to ensure Black creators own its future.
Meet Angel Investor and ABC Shark Tank’s Head of Diversity Rodney Sampson
“Where Deals Are Made,†the slogan of the Black Enterprise Entrepreneurs Conference + Expo, also includes the deal flow of angel investment. Returning to Columbus, Ohio, for the second time...
Phone Tag
In 2004, the “Where You At?†campaign distinguished Boost Mobile from other prepaid companies in the ultra-competitive wireless communications arena. Featuring hip-hop luminaries such as Ludacris, Kanye West, and The Game, these video-styled commercials promoted the brand’s walkie-talkie feature. This savvy, catchy, and engaging approach captured the imaginations and wallets of its urban audience in the coveted 18–34 demographic, with most users under the age of 26. At the time, this successful campaign was considered a no-brainer for the marketing arm of the no-contract division of parent company Sprint Nextel. In fact, Boost received “street cred†through an unexpected marketing push from the critically acclaimed HBO series The Wire. In the Baltimore-based show, Boost represented the wireless service the local crime syndicate used for drug trafficking.
