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Taking a New Approach to Building Your Business

Each year, Black Enterprise ranks the largest black-owned businesses in the nation. While a monumental undertaking, it truly is a labor of love for us to report the state of black business in the U.S., highlighting the achievements of intrepid entrepreneurs at the helms of top-flight organizations and informing our readers exactly how these be 100s CEOs and their teams build and maintain sustainable enterprises.

Motor City Overhaul

When Black Enterprise announced its decision to have its 2009 Entrepreneurs Conference + Expo in Detroit, the move raised more than a few eyebrows. After all, if the nation was in a recession at the time, surely Detroit must be in a full-fledged depression. The automotive industry—the city’s lifeblood—was facing its worst business climate ever, prompting massive layoffs, restructurings, and, in General Motors’ case, bankruptcy. The city, which was struggling prior to the events in the auto industry, had to contend with high rates of unemployment and poverty as well as real estate values that had plummeted to the point where a significant portion of the population found their mortgage balance exceeded the value of their homes.

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