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Using Web Analytics to Boost Your Company’s Online Presence

You wouldn’t hire a new salesperson, train him, give him a customer route and never check in with him, yet that’s exactly what companies do when they set up Websites without analytics. Defined as the measurement, collection, analysis and reporting of Internet data for the purposes of better understanding and optimizing Web usage, analytics have become a critical element for companies looking to maximize their Internet marketing investments.

How This Couple Created Jean Line For Women With Curves

PZI Jeans is a denim line for curvy (not necessarily plus-size) women age 25 and older. It was launched in 2002 by the husband and wife team, Daniel C. Jason and Claire Jason. PZI Jeans is sold online and through its distribution center.

High Yields, On The House

If you’re concerned that higher interest rates will devalue bonds this year, Uncle Sam has a deal for you. Securities guaranteed by the Government National Mortgage Association, called GNMA securities...

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