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Refashioning the Familiar

Amway's Candace S. Matthews was able to update a brand and enhance its global presence.

Resistance to Changing the Status Quo

While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the business community of Madison Avenue bares almost no resemblance to its immediate environment— considered one of the most culturally and ethnically diverse cities in the U.S.—according to a damning report that charges racial discrimination throughout the U.S. advertising industry, laying the groundwork for litigation.

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