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Let’s Hear it For Small Business Saturday

Let’s Hear it For Small Business Saturday

Large retailers have counted on Black Friday to boost year-end sales for decades, and now that online shopping is the norm, many of those same retailers have been major beneficiaries of Cyber Monday. So it makes sense on so many levels to launch an effort specifically aimed at encouraging consumers to spend with small independent businesses, which have always been a key driver of the economy.

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