franchise

Browse 2581 search results

Magic’s Touch

Magic’s Touch

Earvin “Magic” Johnson has scored big by creating a business fiefdom that serves urban America. His 22-year-old Magic Johnson Enterprises currently includes ASPIRE cable network; Magic Airport Holdings; Magic Workforce Solutions; and Los Angeles Dodgers part owner—his purchase last year made him the only African American with a substantial ownership stake in a Major League Baseball franchise. In the process, he has forged lucrative corporate partnerships; provided employment for thousands of African Americans; and built a powerful brand.

×