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4 Building Blocks for Developing Your Unique Value Proposition

4 Building Blocks for Developing Your Unique Value Proposition

Whether you're trying to convince an interviewer to hire you or market your products or services, a compelling unique value proposition can set yourself apart from the competition and seal the deal for a new opportunity. Here are four ways to create and communicate your value proposition.

A Space-Age Idea

NASA’s first African American female astronaut, Dr. Mae Jemison, has turned her career at the space agency into a business opportunity. In 1999, Jemison started BioSentient Corp. in Houston to...

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