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Martin Ekechukwu Pushed The Growth of His Tea Brand Into Retail Stores

Experts have long touted tea as a healthier alternative to sugary drinks and even flavored water. That was the catalyst behind Martin Ekechukwu’s launch of Village Tea Co. Distribution Inc. out of Dallas in 2009. “The baseline for everything we focus on is health and wellness,” says Ekechukwu. “It was all about combining these things with really flavorful products.” Sugar-saturated drinks like sodas, lemonades, and fruit punches can be detrimental to the body, notes the 35-year-old health-conscious entrepreneur. About half of the U.S. population age 2 and older consumes sugary drinks daily. But in spite of consumers’ love affair with sweetened beverages, the world’s most consumed drink is water, followed by tea. That bodes well for Ekechukwu, whose love for tea coupled with his passion for health helped him mold Village Tea into a successful wholesale provider of organic loose-leaf blends. The teas come in 23 flavors (a wide variety of white, red, green, oolong, and black tea) that are packaged in 100% recyclable and biodegradable containers. Village Tea also makes eco-friendly mobile teapots, allowing customers to have freshly brewed tea on the go.

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