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Get Ready for Recovery

This is a good time to be looking at your portfolio in the context of a multi-year recovery.

A Suite Deal

Acquiring the Sheraton World Orlando Resort for $87 million may seem pricey at first glance, but the hotel sits on 28 prime acres on International Drive—less than a mile from the convention hub. Besides, this was 2006, the economy was strong, financing was readily available, and with Florida’s voracious appetite for condominiums, the plan to convert the Sheraton into a hotel-condo property couldn’t miss.

Women Of Power Legacy & Luminary Award Honorees

Sticky Mobile-Friendly Navigation with Click Dropdown ☰ BACK TO BE.COM Agenda Speakers HOTEL & TRAVEL ▼ Hotel SPONSORSHIP ▼ SPONSORS BECOME A SPONSOR CONTENT ▼ Past Honorees & Luminaries Articles...

Phone Tag

Phone Tag

In 2004, the “Where You At?” campaign distinguished Boost Mobile from other prepaid companies in the ultra-competitive wireless communications arena. Featuring hip-hop luminaries such as Ludacris, Kanye West, and The Game, these video-styled commercials promoted the brand’s walkie-talkie feature. This savvy, catchy, and engaging approach captured the imaginations and wallets of its urban audience in the coveted 18–34 demographic, with most users under the age of 26. At the time, this successful campaign was considered a no-brainer for the marketing arm of the no-contract division of parent company Sprint Nextel. In fact, Boost received “street cred” through an unexpected marketing push from the critically acclaimed HBO series The Wire. In the Baltimore-based show, Boost represented the wireless service the local crime syndicate used for drug trafficking.

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