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Dee Robinson, Good Trouble Bourbon

Dee M. Robinson Is Fostering Change With ‘Good Trouble’ Bourbon

Bourbon, rooted in American tradition, is having a cultural resurgence. The market for Bourbon is projected to reach $11 billion by 2028, up nearly 7% since 2024. The face of the bourbon drinker is also changing fast. Women now make up 30% of bourbon drinkers, and that number is growing. 

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