A Designer Venture
So, in 2009, to assist African designers in having an international presence in the industry, Disu established Adirée, a New York-based full-service boutique public relations agency that manages up-and-coming luxury brands in fashion, beauty, art, and home décor through social media, consulting, and special events. The organization’s premier event is Africa Fashion Week in New York, a multi-day production of runway shows, vendor exhibitions, and industry networking forums held annually in July since 2010.