Getting Started: ‘Men of Morehouse’ Create an Upscale Condom Line
That something was b condoms, a plush condom brand that merges style and sexual health.The condom label, distributed by PBJ Group LLC, focuses on four main target audiences: African-Americans, Latinos, 50 and over, and gay and bisexual males. Co-founders Panda and Ashanti Johnson are aware of the challenges they face—discussing a taboo topic within urban neighborhoods, competing against well-established, big name condom companies such as Trojan, Lifestyle and Durex and getting on the shelves of major retailers. But they’re showing it can be done.
