Serena Williams Donates Proceeds From Jewelry Brand For COVID Relief
Business Entrepreneurship Women

Serena Williams Donates Proceeds of Her Jewelry Collection To Relief Fund For Black Businesses

Serena Williams
(Image via @serenawilliams/Instagram)

Since the start of the COVID-19, or the novel coronavirus, pandemic, many small business owners have been suffering from severe economic hardship as a result of the stay-at-home quarantine restrictions put in place. As cities and countries begin to reopen, many business owners are still uncertain if they can stay afloat with social distancing limiting their customer interactions.

Tennis legend and entrepreneur Serena Williams is the latest celebrity to help these Black business owners in need of relief. Williams announced that until August 5 proceeds from her Unstoppable capsule jewelry collection will go to the Opportunity Fund’s Small Business Relief Fund. The collection, including a sterling silver bracelet and necklace, features a simple polished circle with a glittering round diamond that represents serenity and unity.

“We thought a lot about which single, meaningful word would energize us most right now…we chose “unstoppable” because it’s so optimistic and strong—and who doesn’t need that kind of inspiration?” she wrote in the Instagram post.

Williams, who has won 23 Grand Slam titles, started the venture last fall and has been seen wearing pieces from her brand during her tennis matches.“I wore a circular necklace the last time I won all four Grand Slams in a row,” Williams told People abut her collection. “I had won four in a row wearing that necklace. I was just really unstoppable.”