Shark Tank's Hammer & Nails Founder Opens Namaste Nail Sanctuary - Black Enterprise
Black Enterprise Magazine July/August 2018 Issue

Former Shark Tank contestant, Michael Elliot has garnered so much success from his once rejected enterprise Hammer & Nails, that he decided to jump into the women’s pampering space. Elliot opened his first male grooming location in Los Angeles in 2013 after being rejected by the “Sharks” while pitching and hoping to get a $200,000 investment for a 20% stake. He ended up raising the money on his own and voila, five years later, he now has five locations and has ventured into new territory.

Instead of recreating the typical nail salon, Elliot took it one step further and created Namaste Nail Sanctuary, a salon that combines the necessity of nail services with the life-changing benefits of meditation, relaxation, and rejuvenation. The company opened its doors to its first location in Studio City, California, on April 2 and is already looking to franchise, just like his previous success story.

 

Hammer & Nails

Co-Founders, Michael and Mecca Elliot (Namaste Nail Sanctuary)

 

“Stress kills. The antidote to stress is rest, it’s relaxation, it’s taking time for self, it’s calming your mind, it’s meditating. You can do all those things while getting your nails done,” said Elliot.

The service seems to be in high demand. Before the official opening day, the company held a soft opening where customers could come in and test out the services, free of charge. Apparently, they filled up so quickly that some customers were turned away.

Elliot wrote in a recent Yelp review, “My wife and I are truly sorry for how our free service offer to you was handled. The interest in Namaste Nail Sanctuary has exceeded our wildest expectations, and so has the response to our Soft Opening offer. Our Front Desk team should have happily honored the offer that was sent to you, and we would love a second opportunity to provide you the Namaste Nail Sanctuary experience, on us.”

 

 

 

 

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Sequoia Blodgett

Sequoia Blodgett is a Reporter for Black Enterprise. She is also the founder of Commas, a consulting firm that gives entrepreneurs access to top tech and creative resources to help them grow their business.


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