‘She Did That’ the Documentary is the Inspiration Black Women Entrepreneurs Need

It has been reported endlessly that black women are the fastest-growing group of entrepreneurs. Yet, many black women in business don’t get the shine that they deserve for their work. Of course, here at BLACK ENTERPRISE, our editors are committed to putting the spotlight on women who are breaking barriers in their respective industries.

Renae L. Bluitt, founder of Crush Media, is one of those women. Bluitt is also the executive producer of the documentary She Did That, which explores the intimate and intricate journeys of black women entrepreneurs.

Through the lens of the four main subjects Lisa Price, founder of Carol’s Daughter; Luvvie Ajayi, New York Times best-selling author, speaker, and digital strategist; Melissa Butler, founder of The Lip Bar; and Tonya Rapley, founder of My Fab Finance—viewers are able to get an up-close-and-personal look into what being a black woman entrepreneur entails. Highs and lows included.

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She Did That. debuted at the Essence Festival during a private screening in 2018. Now, the film is available on Netflix, iTunes, Amazon, Target.com, Walmart.com, BarnesandNoble.com, and every major cable network’s ON DEMAND platform which includes Comcast, Spectrum, Xfinity, DIRECTV, and more.

In an interview with Forbes, Bluitt shared her ‘why’ for creating the film.

She Did That. is an extension of my blog titled “In Her Shoes” which gives readers an opportunity to walk in the shoes of their favorite women entrepreneurs. In 2016, after blogging for nearly a decade on the topic, I knew it was time to elevate the conversation and dig a little deeper. I wanted to explore entrepreneurship through a new medium, so after plenty of prayer and meditation, I decided that film was the medium I wanted to explore. I identified the women I wanted to feature, put together a team of talented creatives who were equally passionate about telling these stories and we started the pre-production process.”

The film offers a fresh and holistic perspective on women in entrepreneurship. And it is a social and emotional learning experience for viewers.

During the Forbes interview, Bluitt also shared, “Entrepreneurship can be a lonely journey, particularly for black women who may not have the resources to hire a team. I want women to know that even the most successful women in business have experienced the challenges and obstacles they face while building their brands. We all make mistakes, learn from them, and stop to refuel or keep going even stronger. I want women to know they are not alone in their fears and the biggest takeaway is this— if the women in this film can do it, you can do it, too!”

Watch the trailer

She Did That. Trailer September 2018 from Renae Bluitt on Vimeo.

5 Takeaways from She Did That.

Black women set the standard for excellence in business and entrepreneurship.
Your business idea is good enough—even when others do not understand your vision.
Collaboration is an invaluable currency.
You are not alone. And, it is OK to ask for help.
Taking care of yourself while running a business is just as important as closing deals.

If you are looking for an inspiring watch on Netflix, be sure to tune into She Did That.!